Author Archives: awalden

Book Review: The Last Days of the Incas

The Last Days of the Incas details the story of the rise of the Incan empire to Francisco Pizzaro’s takeover in his pursuit for power and wealth. Kim MacQuarrie, the author, does a good job of telling the Incan story as if he…

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Bidwell, Broken Bands, and Brewery

Bridget signed us up for Chico’s Bidwell half marathon in December, still a bit excited finishing the marathon. Our intentions for going to Chico were different: Bridget wanted to see how her IT band was going to react to the race, and I…

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Book Review: Email Marketing – An Hour a Day

So the past month I’ve been chipping away at an email strategy book. With the merger into One to One, I’ve been placed into our email and widget division. So, I figured I could use a little more info around email strategy. Email…

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Good job St. Mary’s, Bad job Target

The good: We have been going to St. Mary’s Gym for the past year. They had a deal where if you went to the gym 120 times in the year, they’d kick you back $150. We had joined the gym October 2nd. But,…

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B-Days and V-Day

It’s that time of year again, where everyone seems to have a birthday or is trying to find a Valentine. The month kicks off with Bridget’s Bday. Bridget’s Birthday This is the age that Bridget will be for probably the next six years.…

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A Very Chico New Years

We got into Chico a little before 9pm on New Years Eve.There were six of us (Anya, Erin, Nagisa, Dustin, Bridget, and me). We headed out to downtown Chico, and it was relatively low key. Everyone from the college must have been home,…

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5 great things from 2009

Here it is at the end of 2009. And while remembering all the cool stuff I want to do next year, I have to take a step back and look at the top five things that happened this year. Here’s my list: 1.…

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Book Review: Steve Gurney – Lucky Legs

One day I was sitting over at the Weaver household, and Ron comes in and throws this book at me. “You want to read this? I don’t want to. My friends in New Zealand say it’s good.” I looked at it and wasn’t…

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Santa Crawl Pajama Ball

Ahh the joys of Christmas – family, friends, alcohol, and why not add a charity event. Our friend, Lisa Jansen helps out with the Santa Crawl each year, and this year they wanted to have a “starter” event where proceeds would go to…

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5 Must-Have Ingredients for your Email Campaign

This little tidbit was something I wrote before we merged into One to One interactive. One thing I noticed while readings this is that mobile phones are getting more savvy in interpreting HTML email (e.g. Iphone), but this is still not standard. Catering…

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Adventures

A blog that's dedicated towards online marketing, sustainability, and, well, life as we know it.