Where’s Walden struck again with another great year. Another year, another relay run around Tahoe, through Virginia City, and back to Reno. This year though I pulled the dreaded Leg 4 out of the hat, and I enjoyed the challenge. This series of…
This book had a lot of great points on selling a product through game-based marketing. But, the book was very biased. You could tell the book was written by a gamer, trying to show why games matter in marketing. This would have been…
With the storm now that had passed and still on our spare tire, we woke early to continue back home. We needed two more stamps to be official from Fallon and Fernley, which we obviously passed on our travels out here. And so…
6am. I opened up the curtains to find the parking lot blanketed with three inches of snow. Grrr. Well, we’re not letting a little snow storm ruin our trip to the Lehman Caves. A quick stop to the store for a banana muffin,…
We woke up early as today was Dinosaur day. We grabbed some breakfast, and Lisa begged me to take her picture with a John Wayne cutout. And then we headed out towards Berlin. ————————————————————————————————————————————- From Nevada Travels, posted by Bridget Weaver Walden on…
This Memorial Day Holiday we decided to take the Highway 50 challenge and become a survivor of the “loneliest highway.” This adventure includes five cities, and the adventures in between. We got a late start Friday, as Lisa and I waited for Bridget…
Bridget and I went down to the bay area with Ron, Chris, Nagisa, Jason, OB, Dustin, and Anya. Our first priority was to run Bay to Breakers as Minions, but I also wanted to run another half marathon in Oakland. And so our…
I wanted to grab a book on investing since I know nothing about investing. I go cross-eyed when I hear about hedge funds and HSA accounts. So I decided to at least get a better understanding. I know what you’re thinking… this must…
I have been a board member for the AMA (American Marketing Association) for the past three years. This year I had the opportunity to fly to Chicago to learn more about the organization and the national chapters who were involved. The three day…
Originally posted: http://www.onetooneglobal.com/blog/2011/04/27/the-black-eyed-ps-of-marketing/ (04.27.11) Remember when marketing only used to consist of the four P’s – Product, Price, Place, and Promotion? Back then businesses crafted a message, delivered it through one-way media channels – commercials, billboards, flyers – and we, as consumers, could…